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Aug 10, 20242 min read
Mass Marketing Doesn't Work. Do This Instead:
Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...
Aug 9, 20243 min read
How To Write Ads, Reports, Blogposts and Scripts That SELL
The Pareto Principle states that 20% of content online gets 80% of the views. ⠀ That’s what they taught me in business school. And it’s...
Aug 8, 20242 min read
Why You Should Always Be Thinking About New Ads
“Heyyyyyy, what’s new with you!?” ⠀ Pretty common way to greet someone when you haven’t seen them for a while. ⠀ Notice that we don’t...
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