What’s your favorite story?
Lord of The Rings? Song of Ice and Fire? Pinocchio? Or even Cinderella? No judgment, all good.
Now, there’s a reason you relish these stories, and you probably hold some affinity towards them.
Imagine if your ads captivated people just like these stories.
Customers dreaming and beaming about you.
Like a teenage girl revering a K-Pop artist.
Would be cool, right? Turns out it’s doable.
No black magic. No voodoo rituals. Guaranteed.
Check this out buddy.
The Launchpad
Marketing is the art of storytelling, in essence.
Let me turn around my earlier question.
What’s the worst story you ever heard?
Nothing comes to mind? Exactly!
Because it was a crab, you probably lost interest early on and skipped over.
(If you recall one .. damn it must have been really devastating)
Your brain is overloaded and trying to constantly offload stuff.
The reason you keep following along with any story is the beginning. The hook. The Headline.
That’s the first and arguably the most important part of a story, an ad, or any form of writing.
An exciting take-off makes or breaks your whole work.
We revealed the sauce to crafting a killer headline, here.
Mind Your Tongue
Needless complexity is by far the root cause of most writing being bland.
Have you noticed that everything you read sounds ChatGPT? Even some humans sound like that.
The same redundant phrases and hyperbolic boring language.
Read this:
Our expertise is anchored in unleashing the inner imagination and potential of our clients leveraging state-of-art marketing insights.
Seriously. What does this even mean?!
Would you ever say this to your grandma at the dinner table?
So let’s cut the bullshit .. shall we?
We help businesses get more clients through effective marketing.
This is much superior. Trenchant. Natural. And sensible.
There is a secret test elite writers use to evaluate their writing. it’s called the BAR test. We unpack it in this piece.
Get Dirty.. The Climax
So you have successfully grabbed your prospect’s attention by the eyeballs.
Now you have to lay the groundwork for what you’re presenting.
Outline the setup. Time. Location. Vibe. Pave the way for the prospect to fall in your thrall.
And then you’re free to have your fun. Tackle the conflict or core of your piece.
The conflict or core of your piece.
By this point the reader has your attention so you have more latitude to hit all your main points.
The quality of your conflict is your biggest muscle in this phase. Flex hard.
A HUGE caveat:
Look at this quick story:
Yesterday I went to the store to grab some cookies.
Guess who I met? My old friend Becky! Whom I haven’t seen since high school.
We had a lovely chat and I went back home.
What do you notice? These are your grandma's stories.
But they are not real stories. This is called Narration of Events.
There is no unique problem, or conflict.
Exit On A High Note
They say first impression last. But who said the last impression doesn’t?
You want to make sure you wrap up your story nicely and tightly.
Imagine if you made a mouth-watering sandwich, tortilla, or tacos, made with care and love.
But you instantly lifted it up without wrapping it because you’re a hungry caveman.
It will be a total mess. Everything falling down and spilling over.
That’s why ending is important.
The end is where you deliver your payoff or message.
It is also where you plug your testimonials and CTA (Call-To-Action) for an ad.
Close off with something positive or encouraging that crowns your story.
Follow this recipe and you will resonate with people, and they will get addicted to you.
P.S. Want us to help you hypnotize your customers?
Get in touch and we’ll see if we’re a good fit. Fill out the form.
Comentarios