Have you ever lost your wallet?
Scary wasn’t it. Sorry for evoking that feeling again.
But that’s the same feeling as seeing your marketing campaign fall apart.
Blood. Sweat. Tears. Weeks. And Months of testing and planning all unravel before your eyes.
If you’ve endured any of these horrors.
You know something.
If you haven’t, I’ll leak it to you so you never have to.
Follow along buddy.
Fragile As a Biscuit
The ultimate purpose of marketing is getting CLIENTS in.
These days loads of extraneous fluff are injected and we will clear that off in a future piece.
So when I ask my clients:
How do you get clients?
Answers usually follow a similar pattern. But ONLY one thing about their answer can FRY my mind:
If they only have one way of getting clients
I won’t lie to you, it’s a death-con 3 catastrophe, and I’m glad I can help.
Let me ask you a question.
Imagine you tried to upload and drive a car on one tier.
You think one tier can uplift and propel it?
NOOOO WAY
As a business you can’t generate steam based off of one engine.
Because you become vulnerable. EXPOSED.
Weaker than a vegan bodybuilder.
A faint sneeze can tear you apart.
An Unfazed Marketing
If you watch soccer, or any other team sport for that matter.
You know that one-star teams are fragile.
Always having nightmares about their top player getting injured. And indeed they get decimated when he does.
Teams, especially Germans like Bayern Munich, that diversify their strengths ALWAYS win.
Performance. Consistency. Reliability. Machines.
That is why the WORST number in business is one.
You must have multiple avenues where clients find you - Market on different platforms.
Presence everywhere. Money flowing in around the clock.
You can’t be beaten on ANY day.
Because when it’s a bad day for one player, the other one has your back. You always have backups. And no misfortune can cut your legs off.
You got it, go ahead, diversify, kickass, and be invincible.
Talk soon,
P.S. Want us to help you bolster your marketing?
Link up now, If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
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No cost, no obligation.
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If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
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