You can put together a banger ad, and yet, with one big mistake completely kill the potential of this ad.
Why? because it's missing something imperative for an ad, without it the ad dies.
Fixing this component will unlock the full potential of your ad, you'll immediately SEE results and Measure them. Learn what it is.
Make Your Ad Excellent
I come across almost immaculate ads. I happily consume the ad.
But nothing happens afterwards, I just move on.
These ads are captivating but they lack the right offer. They either promote nothing, or offer nothing to purchase. There is nothing advancing the needle.
Although you've liked the ad, you can't act upon that.
Not only are you not recording sales, they are sliding off your palm,
Despite high viewership you have a poor conversion rate.
A Bigger Issue
On top of that, ads with no offer are untraceable.
Out of all viewers, you don't know who is interested in your product, and how to reach him.
You are not building a list of leads, just praying, money thrown away.
Doesn’t matter if we're spending money on equipment, lunch or vendors - we make sure that we get what we pay for, right?
Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something.
And then you monitor that action like a hawk.
Now you can measure. Test. Figure out what works and what doesn’t.
One of the first things I do when I start working with a client is implement this simple rule:
“Every ad we run needs to be measurable, no exceptions.”
The absence of the right offer also leaves the viewer confused, and a confused viewer does the worst thing, which is nothing.
It's like a soccer player who has created a perfect chance to score, but he fails to , because he doesn't take the shot.
The main goal of ads is selling a product or a service. If you don't get sales, you go out of business. You can't win if you don't score.
Get Your Offer Right
When you are crafting an ad, especially on social media, close off with a solid offer, generating more leads or instantly converting viewers to customers.
An excellent offer paves the way for the sale, it makes it easier.
It also acts as the carrot, not the stick, it has to fit in with the nature of the product or service, and it smoothens customer experience.
There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business.
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